If you wanted to recreate this image, this ONE picture costs over £450 to produce!
And that does not even include the cost of the camera, lighting, editing software, insurance and time.
Typically, a full newborn shoot consists of 20-25 pictures. With lots more props, accessories, different backdrops and/or backgrounds and a specialised posing table/beanbag and frame.
So when you actually break it down, it would of cost thousands for the photographer to style your newborn shoot even before they had taken a single shot with their camera.
And that is without factoring in the time and cost of training for newborn posing and newborn safety, as well as learning photography itself.
So that can be why newborn photography probably costs more than you expect…
‘Yes, but…’ I hear you say, ‘…you don’t buy new props for every newborn, you will eventually earn the cost of the props back and more?’
And you would be correct. However, these props need regular replacing and updating. These include the replacement of broken or worn out items, like light bulbs and SD cards, the purchase of new props because of new trends and styles, and also having to by props for a client request. So, although we are not having to buy props for every single client, we are buying props regularly. And we need a good variety of props to suit every clients tastes and expectations.
Another reason each image costs as much as it does is because the time it takes planning and putting together a session. Then the time it takes after the session in editing the pictures. It averages about 10 hours per newborn session for behind the scenes work that goes on for preparation and styling and then the work in editing the finished images.
So when you see a newborn picture taken by a photographer, please appreciate the time, money and sheer effort that has gone into creating that one photo.!